Snapchat Now Allows Users to Use AI to Create Images

Snapchat Now Allows Users to Use AI to Create Images

Snap Inc. is revolutionizing the creative landscape for its Snapchat+ subscribers with the introduction of cutting-edge AI features. The $3.99 subscription plan now unlocks a plethora of AI-powered tools, providing users with exciting possibilities to enhance their content.



At the heart of this innovation is the new AI image generator, accessible by clicking the “AI” button conveniently located on the right side of the screen. Subscribers can choose from a curated selection of prompts or input their own, prompting the app to generate an image tailored to their specifications. This feature, previously limited to bitmoji backgrounds and chat wallpapers, now empowers users to share AI-generated images with their friends, elevating the collaborative nature of the platform.

The Dream selfie feature undergoes a transformative upgrade, allowing users to incorporate friends into their fantastical creations. By selecting a friend to join them in the AI-generated image, users can explore new dimensions of collaborative and imaginative content. Each month, Snapchat+ subscribers receive a complimentary pack of eight Dreams, further incentivizing engagement with this dynamic feature.

Addressing the need for image adjustments, Snapchat introduces the AI-powered extend tool. Users can seamlessly modify their images by employing this tool, exemplified when a close-up shot of a pet necessitates a broader background. The extend tool employs AI to automatically generate a zoomed-out version of the image, enriching the user experience.

These additions aim to cater to Snapchat’s 7 million Snapchat+ subscribers, offering them a diverse range of creative tools to personalize their content. Snap Inc.’s strategic move aligns with the company’s recent financial success, with shares gaining 77.1% year-to-date, outpacing the Zacks Computer and Technology sector’s rise of 47.1%.

However, the landscape of social media and technology is rife with challenges, particularly in advertising revenue. Fierce competition from platforms like TikTok and Meta’s Instagram, coupled with changes in Apple’s app privacy policies, has led to a decline in advertising revenues for Snap and its competitors.

In response to these challenges, Snap has embarked on an innovative journey into the realm of AI. My AI, a feature launched in April, has garnered significant user engagement, with over 150 million people sending more than 10 billion messages to My AI. Collaborating with Microsoft Advertising, Snap has introduced Sponsored Links within My AI, facilitating the seamless delivery of relevant links during conversations.

Furthermore, Snapchat has opened new avenues for developers, allowing them to create filters with ChatGPT. The beta of Lens Studio includes a 3D face mask generator, enabling developers to harness generative AI for face lenses.

Snap’s commitment to staying at the forefront of technological advancements is evident in its latest release exclusively for Snapchat+ subscribers. The generative AI features, reminiscent of OpenAI’s DALL-E and Midjourney, empower users to create captivating images with a simple text prompt. This innovative leap positions Snap as a frontrunner in the dynamic landscape of social media, enhancing user engagement and satisfaction.

As Snap continues to evolve and adapt to the challenges of the digital age, the future promises even more exciting developments. The company’s partnership with Microsoft for generative AI in automobiles, as announced with TomTom, underscores its commitment to pushing boundaries and reshaping user experiences across various platforms. With the integration of AI into the driving experience, Snap aims to redefine how users interact with technology on a daily basis.

Snapchat+ subscribers can now embark on a journey of creativity, fueled by the power of AI. Whether generating imaginative selfies, collaborating with friends in Dreams, or seamlessly adjusting images with the extend tool, users are poised to experience a new era of personalized and engaging content creation on Snapchat. As Snap continues its ascent in the realm of technology, users can anticipate further innovations that redefine the boundaries of social media and connectivity.