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Starbucks’ NFT Initiative Could Encourage More Big-Brand Digital Collectible Integrations

Starbucks Rewards, the company’s reward program, is among the best in the business, largely because of how successfully it has adapted to new technologies like the Starbucks App. Now that information on new NFT capabilities is set to be announced next month, the chain seems ready to make yet another technical leap. The concept of…

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Starbucks Brings In Beta Of Web3 Based ‘Odyssey’ Loyalty Program

On Thursday, Starbucks launched a Beta trial of its highly-expected ‘Odyssey’ experience, consolidating client loyalty rewards with a non-fungible token (NFT) collection and other gamified components. The famous coffee chain opened up the Web3 expansion to its Starbucks prizes program to a “small group of waitlist members,” including employees and clients, permitting them to take…

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Coffee Tracking Blockchain Platform To Be Developed By Starbucks

As revealed by Microsoft, the Seattle, Washington-based coffee giant plans to use blockchain technology which underpins Bitcoin and other cryptocurrencies. It will use the blockchain platform, Microsoft Azure, to develop the coffee tracking platform. It is done to monitor the journey of the coffee right from farms to stores and until it reaches the coffee…

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US-Based Blockchain Firm Partners With SG Blocks To Design Data Centers

As per a press release on 1 April 2019, United States-based Blockchain Holdings Capital Ventures (BHCV), which focuses on the energy, technology, and real estate companies, has partnered with SG Blocks to develop its multi-container data centers.   About BHCV And SG Blocks Inc.   BHCV is a public holding company which focuses on building…