On Thursday, Starbucks launched a Beta trial of its highly-expected ‘Odyssey’ experience, consolidating client loyalty rewards with a non-fungible token (NFT) collection and other gamified components.
The famous coffee chain opened up the Web3 expansion to its Starbucks prizes program to a “small group of waitlist members,” including employees and clients, permitting them to take part in intuitive “Journeys” that procure “Journey Stamps” as Polygon-based NFTs. Moreover, clients also get “Odyssey Points” that will open access to new advantages and experiences in the future, including virtual coffee martini production classes, particular events, and trips to Starbucks roasteries and Espresso farms.
— Chris🐐, 🗝 (@Chris_Hodltron) December 8, 2022
The Company stated, “Starbucks Odyssey is an experience, surrounded by a digital community, where members can come together, interact, and share their love of coffee. Starbucks is using meaningful elements of Web3 technology to reward members innovatively.“
The Company said it would send monthly solicitations to others on the shortlist starting in January. Individuals who were welcome to the Beta launch will also have access to the Starbucks Odyssey market controlled by Nifty Gateway, where clients can trade their digital collectible Stamps. Odyssey members can buy Stamps directly through credit cards without requiring a crypto wallet or utilizing cryptocurrency, as indicated by Starbucks.
Custodial solutions from day1 for early onboarding it seems
already liking this and want to go get my first stamp pic.twitter.com/Oa0mHuYD2r
— Greg Norman Jr (@GregJrNorman) December 8, 2022
Co-founder and Co-CEO of Forum3, Andy Sack, who assisted in bringing the Odyssey project to life, said that the thought was ignited by a desire to “delight the consumer with unique digital experiences.” He began Forum3 with previous Starbucks chief digital officer Adam Brotman, who drove the production of Starbucks’ loyalty mobile app, which flaunts more than 50 million registered clients.
He said, “Adam and I had been deep in NFTs and digital collectibles since early January of 2021.”
“We were contacted by [Starbucks interim CEO] Howard Schultz … and so that set of relationships aligned.”
Moreover, Brotman is close with Brady Brewer, Starbucks’ chief marketing officer, who was key in converting the thought into a reality.