Certified Blockchain & Digital Marketing Professional™

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario.

The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Expert training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Course Duration
4 Hours
Certification Validity
Lifetime
Exam
Online
Access Mode
Self-paced

$179

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Modules Included Certification Benefits What You Get Career Facts Final Outcome Success Stories

Modules Included

Introduction

Functional Overview of Digital Marketing
Digital Marketing Overview
Search Engine Optimization
Social Media Marketing
Content Marketing
Online Advertising
Email Marketing
Web Analytics

Fundamentals of Blockchain Technology

What is Blockchain?
Why is Blockchain a Distributed, P2P Network?
Benefits of using Blockchain Technology
What Are different Blockchain Technologies?
Blockchain Architecture
Components of Blockchain Ecosystem
Blocks, Wallets and Addresses
Public and Private Key
Merkle Tree and Hashing
Cryptography and Cryptographic Algorithms
Types of Blockchain
Transaction Execution and Distribution
Types of Consensus Algorithms
What is Blockchain Mining?
Types of Mining
What are Smart Contracts?

Integration of Digital Marketing & Blockchain

How Digital Marketing will benefit from Blockchain
Eliminating Digital Marketing Middleman.
Building Trust & Transparency.
Customers having full control of their information.
Benefits of Branding
Provide Security
Use of Smart Contracts
Limitations of the current Digital Marketing Model
Introduction
Eliminating Online Ad Fraud
The link between Advertiser and Ad Publisher

Use Case

Blockstack for data privacy
Brave & BAT for digital display advertising
Polymath for security token space

Certified Blockchain & Digital Marketing Professional™ Exam

There will be an online training followed by a multiple choice exam of 100 marks
You need to acquire 60+ marks to clear the exam
If you fail, you can retake the exam after one day
You can take the exam no more than 3 times
If you fail to acquire 60+ marks even after three attempts, then you need to contact us to get assistance for clearing the exam

Certification Benefits

What You Get

Career Facts

Top Job Functions

What does a Blockchain Professional in Digital Marketing Industry do?

The Growth Curve ahead

After you successfully complete the Certification, you can have various opportunities in your professional growth. You can be:

What are the domains where Blockchain & Digital Marketing Professionals work?

Final outcome

After completing this certification, you will have mastered the core concepts of implementing Blockchain in digital marketing to effectively promote products and services for a wider audience.