Upland, the Blockchain-based Metaverse platform, has recently announced its plans to create a Super App and embrace multi-chain standards. This move comes as Upland seeks to provide a more immersive and seamless experience for its users.
According to Dirk Lueth, co-founder of Upland, the company aims to use AI tools to provide “very interesting enhancements” for the Metaverse. Lueth emphasized that Upland’s focus is on providing a more realistic experience, stating that “our goal is to create a more immersive, engaging, and authentic world than the one we live in.”
One key feature of Upland’s Super App will be its ability to provide a unified experience across different platforms and devices. By embracing multi-chain standards, Upland aims to break down the barriers that exist between different Blockchains and enable users to seamlessly interact with other Blockchain-based applications.
As Lueth explained, “By embracing multi-chain standards, we can bring all of the different Blockchains together and create a single ecosystem that is more robust and easier to use.”
Upland’s move towards a Super App and multi-chain integration also represents a departure from the “walled garden” approach that many other Metaverse platforms have adopted. A walled garden refers to a closed ecosystem in which users are limited to a specific set of applications or services. This approach can lead to a lack of innovation and hinder the growth of the platform.
In contrast, Upland’s focus on interoperability and open standards reflects a commitment to innovation and collaboration within the Blockchain industry. As Lueth noted, “We believe that open standards are the key to unlocking the full potential of the Blockchain, and we are committed to working with other companies and developers to create a more open and interconnected ecosystem.”