Starbucks announced on Monday that its American customers would have the option of purchasing non-fungible tokens, or NFTs, in the form of digital collectible stamps. Each collectible digital stamp from “Starbucks Odyssey” will have its ownership validated on the blockchain and be assigned a point value based on how scarce it is. As more stamps are collected, members’ points increase, granting them additional access to special events.
Starbucks Reserve Roasteries events, virtual seminars on how to make espresso martinis, access to unique goods, and even excursions to the Starbucks Hacienda Alsacia coffee estate in Costa Rica are all said to be benefits of membership, according to the well-known coffee brand.
Users can earn NFTs by taking part in difficult activities with a coffee theme or by playing interactive coffee-themed games on Starbucks Odyssey, which will open later this year. Users can also purchase NFTs on the integrated market without connecting their wallets or using any cryptocurrencies.
Each stamp will feature a well-known piece of Starbucks art that was created in collaboration with outside artists and Starbucks partners. Sales of limited-edition stamps will donate a portion of the proceeds to the stamp designers’ charitable endeavors. The actual creation of NFTs takes place on a Polygon proof-of-stake blockchain.