PhonePe, the digital payments platform backed by Walmart, has recently announced that it will be launching its own Android app store in India. The new app store is expected to challenge Google’s dominance in the Indian app market, which currently holds over 98% market share.
PhonePe’s app store is set to launch later this year and will feature a wide range of apps across various categories, such as entertainment, social media, gaming, and more. It will also include a dedicated section for apps made in India, highlighting the country’s growing app ecosystem.
This move comes at a time when Google is facing increased scrutiny from Indian authorities over its alleged anti-competitive practices. In 2019, the Competition Commission of India (CCI) launched an investigation into Google’s dominance in the country’s app market following complaints from rival app developers.
PhonePe’s app store is expected to provide a viable alternative to Google’s Play Store, which currently dominates the Indian app market. Offering developers an alternative platform to distribute their apps, will help promote competition and innovation in the industry.
In addition to providing an alternative platform, PhonePe’s app store is also expected to offer users a more personalized and curated selection of apps, focusing on quality over quantity. It will also offer features such as personalized recommendations and easy payment options, which are already integrated into the PhonePe payments platform.
PhonePe’s app store is expected to have a significant impact on the Indian app market. Its focus on promoting Indian-made apps will also help boost the country’s app ecosystem, providing developers with a new platform to showcase their apps and reach a wider audience. The announcement has garnered attention from various industry experts, with many praising PhonePe for taking on Google’s dominance in the Indian app market. The move is expected to offer significant benefits to both developers and users, providing more options and promoting competition in the industry.
However, it remains to be seen how successful PhonePe’s app store will be in challenging Google’s dominance in the Indian app market. Google’s Play Store has a strong foothold in the market, and it may be challenging for PhonePe to overcome the network effects that Google has built over the years.
Regardless of the outcome, PhonePe’s decision to launch its own app store is a significant move that highlights the growing competition in the Indian app market. With the market expected to continue to grow rapidly in the coming years, it will be interesting to see how other players in the industry respond to this challenge from PhonePe.