Beatport has partnered with Polkadot to launch a marketplace to bring electronic music to Web3. The brand collaboration between Beatport and the leader in Blockchain networks, Polkadot, is to build a digital collectible marketplace, Beatport.io. The partnership extends to collaborations on 10 major events in 18 months. During this time, these 10 events will feature new collections accessible via Polkadot Integrated Wallets. This partnership will be the first milestone in Beatport’s journey toward building its first Web3 presence.
The Senior Vice President of Beatport’s Media Group, Ed Hill, said, “The electronic music community has always been at the forefront of cultural shifts, and their early embrace of Web3 and all the promise it offers is no different. To usher in a new era for the electronic music space, we felt it was important to join forces with a trusted, long-time leader in the Blockchain space. Polkadot’s open and interoperable ecosystem enables us to seamlessly tap into Web3 and celebrate electronic music by connecting fans with their favorite artists in unique and powerful new ways.”
The Beatport Group has been an active representative of DJ culture for a long time. Their catalogs have an existing relationship with more than 91,000 record labels and over 16 million tracks. This project allows producers, artists, and music record labels to gain popularity in the Web3 space as it offers a better way for audiences to connect with their favorite DJs and Music artists.
Define Creative is the design and development partner for this platform that will be launched on Aventus, an enterprise Web3 solutions provider in the Polkadot ecosystem. Aventus, a Blockchain network built on the Polkadot mainframe, will be the technical distributor of these digital collectibles.
Alen Vey, the Founder and CEO of Aventus commented that the emergence of Web3 has opened up unprecedented opportunities for artists to reclaim their independence and connect with their fans. He believes that there is enormous potential in this market to offer fans access to diverse content streams, foster communities with unprecedented loyalty, and allow artists to benefit from the majority of returns. Vey is excited to be involved in this significant undertaking for the music industry.
Apart from that, these Web3 digital collectibles will also be equipped with an option to become an engagement tool for labels and artists. How? By offering perks with these digital collectibles, such as discounted tickets, VIP access to global events, and early access to unreleased tracks.
Björn Wagner, the CEO of Parity Technologies, expressed that the music industry is interested in exploring how Web3 can provide improved support. He stated that the partnership between Beatport, Aventus, and Parity Technologies is a prime demonstration of the potential of Web3 to enhance the work of artists. Wagner is enthusiastic about the application of Polkadot’s technology to establish direct connections between artists and their fans and to revive the collectible nature of music fandom that has diminished in the era of digital media.
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