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This Lunar New Year, McDonald’s plans to Enter the Metaverse

For a Lunar New Year promotion, McDonald’s has partnered with well-known digital content creator Karen X Cheng. Cheng frequently creates extremely popular art online using cutting-edge technologies like AI and AR. Built on Cheng’s fond memories of the event from his adolescence, the 30-second commercial features a QR code call-to-action that links viewers to other…