The non-fungible token (NFT) marketplace OpenSea and the global music and entertainment company Warner Music Group (WMG) teamed up to provide musicians with a platform to develop and build their fan bases within the Web3 community.
According to the sources, the collaboration between these two companies will give a select number of WMG artists early access to an OpenSea feature that allows artists to debut their NFT collections and limited-edition projects on their customized drop pages.
These WMG artists will access the industry-leading security and safety features offered by OpenSea and their personalized storytelling on tailored landing pages. By introducing current fan clubs on OpenSea to new means of connectivity and creativity through NFTs, the partnership, designed to assist WMG artists in establishing new Web3 communities, aims to give fans more ways to interact with music and artists inside the Web3 community.
OpenSea’s Vice President of Products, Shiva Rajaraman, conveyed:
“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages.”
Oana Ruxandra, Executive Vice President of Business Development and WMG’s Chief Digital Officer, added,
“Fundamental to music’s DNA is community – artists and fans coming together to celebrate the music they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership. “
Warner Records UK and Web3 business Probably Nothing are working together to create the first music collection of NFTs. This partnership, according to WMG, is the most recent in a line of initiatives to expand the music label’s competence in the Web3 market.
Sources also reported earlier this year that Warner Music Group had partnered with fantasy-themed collectible card game developer Splinter lands to produce play-to-earn, arcade-style blockchain games.