In a bid to propel the entertainment giant Walt Disney (DIS.N) to new heights, shareholder Blackwells Capital is advocating for the adoption of an artificial intelligence (AI) strategy. According to Blackwells, this move could potentially skyrocket Disney’s stock price by an impressive 129%.

Blackwells, alongside another activist investor, is vying for board seats at Disney. Despite generally supporting CEO Bob Iger’s leadership, Blackwells has outlined some potential transformations for the company, including the idea of breaking up its assets, particularly its park and hotel divisions, into a real estate investment trust.

“Disney must produce an artificial intelligence strategy, and share elements of that strategy with its shareholders,” emphasized Blackwells in a presentation unveiled on Monday.

The push for an AI strategy stems from Blackwells’ observation of the significant market value added by leading tech companies following their announcements of major AI initiatives since the beginning of 2023. Blackwells contends that Disney stands to gain even more if it embraces and champions a “technology native stack and mindset.”

However, it’s worth noting that Blackwells’ critique doesn’t acknowledge Disney’s longstanding investments in new technologies, spanning over half a century. The company has a rich history of innovation, evident in its numerous patents and initiatives, such as the formation of an AI Task Force to explore the applications of artificial intelligence across its conglomerate.

In response to Blackwells’ proposals, Disney has reaffirmed its commitment to delivering value to shareholders through its ambitious strategic plan. The company opposes the notion of replacing board members with nominees from activist investors, arguing that such a move could disrupt its progress.

Moreover, Disney has expressed reservations about Blackwells’ suggestion to spin off its land and hotels into a real estate investment trust, emphasizing the synergies across its diverse businesses.

Blackwells predicts that Disney’s stock price could potentially surge to $246.96 from its current level of $107.74 if the proposed AI strategy is implemented. The firm emphasizes the transformative potential of AI for Disney, likening its impact to that seen in large tech companies.

In addition to advocating for an AI strategy, Blackwells proposes the appointment of a corporate chief technology officer to spearhead the company’s technology transformation.

Meanwhile, Disney is gearing up for a potential proxy battle with another major investor, Nelson Peltz’s Trian Fund Management, which is also seeking board representation.

Disney’s foray into virtual worlds and cutting-edge technologies is evident from its extensive patent portfolio, which includes innovations in augmented and virtual reality. From immersive theme park experiences to interactive consumer products, Disney has been at the forefront of blending the physical and digital realms.

Despite some setbacks along the way, such as the closure of virtual worlds and the sale of its game studio, Disney remains committed to leveraging its iconic characters and stories in the realm of gaming and mixed reality.

As Disney navigates the complex landscape of shareholder activism and technological innovation, the company’s ability to embrace AI and emerging technologies could be pivotal in shaping its future success.