Warner Bros. Discovery and HBO Plans To Launch Game of Thrones NFT Collection

• Michael Willson
• November 07, 2022

The popular television series Game of Thrones, released by HBO, is set to launch its NFT collection for fans. Warner Brothers, the Game of Thrones franchise, will manage its NFT, developed with Nifty’s well-known eco-friendly NFT platform.

Nifty’s announced that renowned NFT artist Daz 3D is developing the collection. Previously, he worked with CloneX, RTFKT, DC, and Coca-Cola. 

This winter, the NFT collection will launch in limited regions, including North America and Europe. WB has named the collection “Game of Thrones: Build Your Realm.” As announced, it will allow users to create their avatars based on the universe and characters of the series. There will be additional avatars and items as an add-on to complement avatars in each user’s metaverse. Jeff Marsilio, the CEO and Co-Founder of Nifty’s, announced, “Every once in a while, a movie or TV series comes along that pushes the boundaries of its genre so much that it forever changes the creative landscape. Game of Thrones is that series for this generation.”

Additionally, the buyers will receive a set of virtual weapons for their respective avatars. The NFT collection will allow users to create their kingdoms along with their friends by modifying their characters and locations. The television series has influenced individuals from a vast cultural backgrounds, and the impact was significant. 

Josh Hackbarth, the director of NFT Business Development at WB, states,” Our goal, as always, with fans, is to create new ways for them to interact with the stories and characters they love. We are excited to expand fandom with this exclusive collectible program that will engage friends on a deeper level, allowing them to enhance the overall fan experience.”

George R.R. Martin initially scripted the television series, made by David Benioff, and was released in April 2011. However, WB is still covering its losses, and currently, the company is in a whopping $53 billion in debt. With this NFT collection, the company looks forward to generating additional revenues.

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