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Starbucks Brings In Beta Of Web3 Based ‘Odyssey’ Loyalty Program

On Thursday, Starbucks launched a Beta trial of its highly-expected ‘Odyssey’ experience, consolidating client loyalty rewards with a non-fungible token (NFT) collection and other gamified components. The famous coffee chain opened up the Web3 expansion to its Starbucks prizes program to a “small group of waitlist members,” including employees and clients, permitting them to take…